Plant Your Roots

Brazelberries, the first berry collection that can be grown in a container on an urban patio, looked to introduce themselves to freshly-settled millennials as a way to personalize their new living space.

With a focus on longing to make one's home a reflection of oneself, we produced a five-media ad campaign in a clean, classy, and subtly elegant style with rustic undertones.

An animated 15-second YouTube ad, reusable grocery bag prints, and uniquely integrated bus shelter and self-checkout stall branding make up a mix of traditional and guerilla marketing strategies aimed at the spaces newly-moved-in millennials frequent.

Created in collaboration with Danah Abu Khamsin, Jasper Shala, Stephanie Griffin, and Katie McGuigan.
Personally responsible for concept art, animation, and partial concept development