We Let You Do The Talking

The working woman has spent countless hours making herself stand out in her industry. Her brains have gotten her to where she is. Her skills mark her as the best. She’s the one pulling the all-nighters before the big deadline, making edits on her fifth draft, checking off the last item on the To-Do list. But it’s not about the hours she spends in her clothes, it's about what she does while she wears them. And for that, Jones New York doesn't need to step her in limelight because with JNY we let you do the talking.

We developed a 4-part campaign with print, tag, gift, and guerilla components.