Fly By The Haters

A three-concept campaign for Razor Scooters, revitalizing the brand with a sense of mischief and flair, turning what used to be a toy limited to children into a unique mode of transportation for the quirky, the flamboyant, and the confident.

With large format ads at bus shelters and malls, guerrilla "Scooters Only Lanes", and scooter ride estimates in subways and digitally on map apps, Razor is the hip way to stay on top of a busy social life.

Created in collaboration with Ben Kraft, Tyler Rogers, and Helen Torney
Personally responsible for image manipulation, and partial concept development