What Will Change When You Change Perspective?

As an experiment on what a high-end company could do to use its influence and business for the good of humanity, we crafted a campaign for Virgin Galactic to host a global investment in knowledge.

With simple yet delicately extravagant invitations to the world's thought leaders and innovators, the new age space race leader would link together the crew of each flight in training, experience, and—upon return—collaboration on a project focused on a global issue at home.

If we want to continue calling Earth home, it is critical that our relationship with each other and the planet must evolve. Going on Virgin Galactic's SpaceShipTwo gives our leaders a chance to experience an overview effect that will fulfill their guttural need for exploration and make them understand life in a new way, helping us all in the precious time we have left on our planet.

Created in collaboration with Mona Corboy and Emma Pindell
Personally responsible for invite copy and design